Vocal for Local is a concept which dates back to the era of Swadeshi Movement which started in 1905 as part of Indian Independence Movement. Again, this is revived as an initiative to boost the employment opportunities in India.
Our Prime Minister Narendra Modi felt the need to revoke Indian to become self reliant by promoting the LOCAL BRAND of India. The term " VOCAL FOR LOCAL" means to initiate toward the Indian local brands and to speak up about them freely.
This "VOCAL FOR LOCAL" initiative encourages the people to start producing their own products and hence, reducing the ease of imported goods.
PM said, "The worldwide leading brands of today, were owe the local brands only in their domestic country. They became global product only when the local people bought those local product and promoted them. He said, " The local people play a major role in lifting up any local to making it a global brand". He said, "Vocal for Local" and "Local to Global" should be the living mantra of people of India.
Unlike the pre-1991 era, PM clarified that current idea of self-reliance is not about a return to import substitution rather aimed at a quantum jump to the economic potential of the country by strengthening infrastructure.
Being local for vocal is a key compliment of "Atmanirbhar Bharat" abhiyan.
But in the competitive world, local industries get suppressed under the brand network of MNCs. In order to revive and support them, government must provide them with necessary working conditions and easy going policies. But the local people plays the important role of buying and promoting the local products.
India is blessed with ample of resources and cultural heritage. India's clothing, food, lifestyle, heritage, environment, language, culture, differs from one place to other. We just have to enhance, explore and glorify our culture by adopting it which we have forgotten. We have to bring back our culture which has escaped, in order to accomplish the mantra of "Vocal for Local" and "Local to Global".
Many of the MNCs are benefited because of the huge demand of us for their products, even when our domestic industries are also producing those of products for us, but they are not prospering with the same pace. Indian industries are everywhere and within every fields yet, we are recognizing and appreciating them and just demanding for the imported item in the make of becoming modern.
Both foreign and Indian products offer quality products. Also, local product are usually less expensive compared to foreign products.
Here is a list of local products below:
For Soaps
Patanjali Soap Medimix Soap Santoor Soap Cinthol Soap etc
